A breakdown of the 283K+ companies running TikTok Pixel.
Top industries
Retail trade67K+
Industrial and manufacturing23K+
Financial services22K+
Art, sports and recreation21K+
Professional and business services15K+
Hospitality and travel11K+
Health and wellness10K+
Education and training10K+
No industry recorded: 46K+
Company size
1–1048,714 (42%)
11–5029,874 (26%)
51–25020,911 (18%)
251–5006,652 (6%)
501–1,0002,728 (2%)
1,001–5,0004,153 (4%)
5,001–10,000832 (1%)
10,001+922 (1%)
Share of companies with a recorded size, by employees.
No size recorded: 168K+
One dataset. Four ways to sell.
Match the deepest technology intelligence against the most comprehensive data on companies and people – such as who is growing, raised capital or changed role – for pinpoint precision on GTM campaigns.
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Market insights
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Frequently asked questions
About the TikTok Pixel data on this page.
How many companies use TikTok Pixel?
Firmable holds confirmed TikTok Pixel detections for 283,186 distinct companies, 162,337 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use TikTok Pixel?
Tarsus Pharmaceuticals, Inc., The Michael J. Fox Foundation for Parkinson's Research and Reliance Worldwide Corporation - UK are among the most prominent in the current set.
What industries use TikTok Pixel?
Retail trade, industrial and manufacturing and financial services lead the set, across 19 industries in total.
What size companies use TikTok Pixel?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are TikTok Pixel users based?
The United States, Canada, Australia and Japan account for most detections, across 13 countries.
How current is this data?
162,337 companies were confirmed in the last 90 days. Last detection 13 October 2026.
