A breakdown of the 2.7M+ companies running Facebook Pixel.
Top industries
Retail trade317K+
Professional and business services266K+
Art, sports and recreation257K+
Health and wellness163K+
Hospitality and travel160K+
Industrial and manufacturing154K+
Construction and building148K+
Information technology and services125K+
No industry recorded: 445K+
Company size
1–10596,747 (49%)
11–50322,975 (26%)
51–250213,382 (17%)
251–50054,414 (4%)
501–1,00013,873 (1%)
1,001–5,00018,791 (2%)
5,001–10,0002,473 (<1%)
10,001+2,356 (<1%)
Share of companies with a recorded size, by employees.
No size recorded: 1.5M+
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Frequently asked questions
About the Facebook Pixel data on this page.
How many companies use Facebook Pixel?
Firmable holds confirmed Facebook Pixel detections for 2,726,114 distinct companies, 1,733,190 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Facebook Pixel?
Cresset, Tarsus Pharmaceuticals, Inc. and Needham Bank are among the most prominent in the current set.
What industries use Facebook Pixel?
Retail trade, professional and business services and art, sports and recreation lead the set, across 19 industries in total.
What size companies use Facebook Pixel?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Facebook Pixel users based?
The United States, Australia, Canada and Japan account for most detections, across 13 countries.
How current is this data?
1,733,190 companies were confirmed in the last 90 days. Last detection 13 October 2026.
