A breakdown of the 1.8K+ companies running Kantar.
Top industries
Professional and business services490
Industrial and manufacturing235
Media and telecommunications180
Information technology and services156
Wholesale132
Retail trade121
Financial services90
Hospitality and travel83
No industry recorded: 80
Company size
1–1089 (5%)
11–50152 (9%)
51–250337 (19%)
251–500200 (11%)
501–1,000175 (10%)
1,001–5,000365 (21%)
5,001–10,000127 (7%)
10,001+304 (17%)
Share of companies with a recorded size, by employees.
No size recorded: 126
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Frequently asked questions
About the Kantar data on this page.
How many companies use Kantar?
Firmable holds confirmed Kantar detections for 1,875 distinct companies, 348 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Kantar?
Arnold Worldwide, Tenarai and Infinite Roar are among the most prominent in the current set.
What industries use Kantar?
Professional and business services, industrial and manufacturing and media and telecommunications lead the set, across 19 industries in total.
What size companies use Kantar?
Adoption concentrates in the 1,001-5,000 employee band, across the companies whose size is recorded.
Where are Kantar users based?
The United States, Australia, Canada and Indonesia account for most detections, across 13 countries.
How current is this data?
348 companies were confirmed in the last 90 days. Last detection 19 September 2026.
