A breakdown of the 1.6K+ companies running Circana.
Top industries
Industrial and manufacturing411
Retail trade212
Wholesale210
Professional and business services189
Hospitality and travel118
Information technology and services75
Agriculture, forestry and fishing68
Art, sports and recreation42
No industry recorded: 30
Company size
1–1070 (5%)
11–50149 (10%)
51–250363 (24%)
251–500248 (16%)
501–1,000163 (11%)
1,001–5,000280 (18%)
5,001–10,00083 (5%)
10,001+165 (11%)
Share of companies with a recorded size, by employees.
No size recorded: 81
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Frequently asked questions
About the Circana data on this page.
How many companies use Circana?
Firmable holds confirmed Circana detections for 1,602 distinct companies, 621 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Circana?
Prestige Brands, Inc., Olipop, Inc. and Vistar Media are among the most prominent in the current set.
What industries use Circana?
Industrial and manufacturing, retail trade and wholesale lead the set, across 19 industries in total.
What size companies use Circana?
Adoption concentrates in the 51-250 employee band, across the companies whose size is recorded.
Where are Circana users based?
The United States, Canada, Australia and Indonesia account for most detections, across 13 countries.
How current is this data?
621 companies were confirmed in the last 90 days. Last detection 19 September 2026.
