A breakdown of the 232 companies running Web Stories.
Top industries
Media and telecommunications69
Health and wellness26
Professional and business services19
Education and training14
Information technology and services14
Hospitality and travel10
Art, sports and recreation8
Financial services4
No industry recorded: 53
Company size
1–1054 (49%)
11–5026 (23%)
51–25014 (13%)
251–5005 (5%)
501–1,0005 (5%)
1,001–5,0003 (3%)
10,001+4 (4%)
Share of companies with a recorded size, by employees.
No size recorded: 121
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Frequently asked questions
About the Web Stories data on this page.
How many companies use Web Stories?
Firmable holds confirmed Web Stories detections for 232 distinct companies, 117 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Web Stories?
Australian Geographic, Boulevard Dental and Which Side Digital are among the most prominent in the current set.
What industries use Web Stories?
Media and telecommunications, health and wellness and professional and business services lead the set, across 17 industries in total.
What size companies use Web Stories?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Web Stories users based?
The United States, Australia, Canada and Singapore account for most detections, across 13 countries.
How current is this data?
117 companies were confirmed in the last 90 days. Last detection 7 September 2026.
