A breakdown of the 216 companies running Smartocto.
Top industries
Media and telecommunications88
Information technology and services8
Art, sports and recreation3
Education and training2
Financial services2
Industrial and manufacturing2
Agriculture, forestry and fishing1
Government and public services1
No industry recorded: 106
Company size
1–1016 (22%)
11–5023 (32%)
51–25017 (23%)
251–5006 (8%)
501–1,0003 (4%)
1,001–5,0007 (10%)
5,001–10,0001 (1%)
Share of companies with a recorded size, by employees.
No size recorded: 143
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Frequently asked questions
About the Smartocto data on this page.
How many companies use Smartocto?
Firmable holds confirmed Smartocto detections for 216 distinct companies, 81 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Smartocto?
New Zealand Herald, OK! Magazine and FlightGlobal are among the most prominent in the current set.
What industries use Smartocto?
Media and telecommunications, information technology and services and art, sports and recreation lead the set, across 12 industries in total.
What size companies use Smartocto?
Adoption concentrates in the 11-50 employee band, across the companies whose size is recorded.
Where are Smartocto users based?
The United States, Australia, Canada and New Zealand account for most detections, across 13 countries.
How current is this data?
81 companies were confirmed in the last 90 days. Last detection 20 September 2026.
