A breakdown of the 87K+ companies running Optimizely.
Top industries
Hospitality and travel10K+
Transport8.8K+
Financial services8.6K+
Art, sports and recreation7.4K+
Professional and business services6.6K+
Information technology and services5.8K+
Consumer services5.8K+
Health and wellness4.1K+
No industry recorded: 10K+
Company size
1–1012,020 (28%)
11–5010,490 (24%)
51–25010,572 (24%)
251–5004,039 (9%)
501–1,0001,712 (4%)
1,001–5,0002,986 (7%)
5,001–10,000688 (2%)
10,001+886 (2%)
Share of companies with a recorded size, by employees.
No size recorded: 43K+
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Market insights
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Frequently asked questions
About the Optimizely data on this page.
How many companies use Optimizely?
Firmable holds confirmed Optimizely detections for 87,190 distinct companies, 42,537 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Optimizely?
The Michael J. Fox Foundation for Parkinson's Research, Goodway Group and Arnold Worldwide are among the most prominent in the current set.
What industries use Optimizely?
Hospitality and travel, transport and financial services lead the set, across 19 industries in total.
What size companies use Optimizely?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Optimizely users based?
The United States, Australia, Canada and the Philippines account for most detections, across 13 countries.
How current is this data?
42,537 companies were confirmed in the last 90 days. Last detection 14 October 2026.
