A breakdown of the 42 companies running IAB Tech Lab.
Top industries
Media and telecommunications12
Information technology and services10
Professional and business services8
Financial services3
Art, sports and recreation1
Education and training1
Hospitality and travel1
Not for profit1
No industry recorded: 2
Company size
1–103 (8%)
11–503 (8%)
51–2507 (18%)
251–5007 (18%)
501–1,0002 (5%)
1,001–5,0006 (16%)
5,001–10,0004 (11%)
10,001+6 (16%)
Share of companies with a recorded size, by employees.
No size recorded: 4
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Frequently asked questions
About the IAB Tech Lab data on this page.
How many companies use IAB Tech Lab?
Firmable holds confirmed IAB Tech Lab detections for 42 distinct companies, 13 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use IAB Tech Lab?
The Guardian, Publicis Groupe ANZ and iSpot are among the most prominent in the current set.
What industries use IAB Tech Lab?
Media and telecommunications, information technology and services and professional and business services lead the set, across 12 industries in total.
What size companies use IAB Tech Lab?
Adoption concentrates in the 51-250 employee band, across the companies whose size is recorded.
Where are IAB Tech Lab users based?
The United States, Canada, Australia and the Philippines account for most detections, across 13 countries.
How current is this data?
13 companies were confirmed in the last 90 days. Last detection 6 September 2026.
