A breakdown of the 5.5K+ companies running Gusto Payroll.
Top industries
Financial services2.1K+
Professional and business services919
Information technology and services688
Health and wellness333
Education and training187
Industrial and manufacturing178
Construction and building153
Art, sports and recreation116
No industry recorded: 194
Company size
1–101,426 (33%)
11–501,279 (29%)
51–2501,076 (25%)
251–500270 (6%)
501–1,00085 (2%)
1,001–5,000123 (3%)
5,001–10,00035 (1%)
10,001+57 (1%)
Share of companies with a recorded size, by employees.
No size recorded: 1.1K+
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Market insights
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Frequently asked questions
About the Gusto Payroll data on this page.
How many companies use Gusto Payroll?
Firmable holds confirmed Gusto Payroll detections for 5,521 distinct companies, 1,813 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Gusto Payroll?
Sorren, Koala and SALT XC are among the most prominent in the current set.
What industries use Gusto Payroll?
Financial services, professional and business services and information technology and services lead the set, across 19 industries in total.
What size companies use Gusto Payroll?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Gusto Payroll users based?
The United States, Canada, the Philippines and Australia account for most detections, across 13 countries.
How current is this data?
1,813 companies were confirmed in the last 90 days. Last detection 13 October 2026.
