A breakdown of the 141K+ companies running Google Marketing Platform.
Top industries
Professional and business services18K+
Art, sports and recreation15K+
Construction and building15K+
Health and wellness12K+
Retail trade11K+
Hospitality and travel10K+
Industrial and manufacturing9.9K+
Financial services7K+
No industry recorded: 78
Company size
1–1069,364 (68%)
11–5022,304 (22%)
51–2507,397 (7%)
251–5001,282 (1%)
501–1,000694 (1%)
1,001–5,000781 (1%)
5,001–10,000212 (<1%)
10,001+389 (<1%)
Share of companies with a recorded size, by employees.
No size recorded: 39K+
One dataset. Four ways to sell.
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Frequently asked questions
About the Google Marketing Platform data on this page.
How many companies use Google Marketing Platform?
Firmable holds confirmed Google Marketing Platform detections for 141,583 distinct companies, 228 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Google Marketing Platform?
Arnold Worldwide, AMVAC U.S. and Miele Australia are among the most prominent in the current set.
What industries use Google Marketing Platform?
Professional and business services, art, sports and recreation and construction and building lead the set, across 19 industries in total.
What size companies use Google Marketing Platform?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Google Marketing Platform users based?
Australia, the United States, New Zealand and the Philippines account for most detections, across 13 countries.
How current is this data?
228 companies were confirmed in the last 90 days. Last detection 19 September 2026.
