A breakdown of the 156 companies running FirstImpression.
Top industries
Media and telecommunications47
Information technology and services18
Hospitality and travel12
Art, sports and recreation6
Industrial and manufacturing6
Agriculture, forestry and fishing5
Professional and business services5
Consumer services3
No industry recorded: 39
Company size
1–1026 (31%)
11–5013 (16%)
51–25015 (18%)
251–50014 (17%)
501–1,0005 (6%)
1,001–5,0005 (6%)
5,001–10,0002 (2%)
10,001+3 (4%)
Share of companies with a recorded size, by employees.
No size recorded: 73
One dataset. Four ways to sell.
Match the deepest technology intelligence against the most comprehensive data on companies and people – such as who is growing, raised capital or changed role – for pinpoint precision on GTM campaigns.
Competitor displacement
Find the accounts running a competitor today and go after them with the right argument.
Complementary tools
Target companies whose stack sits alongside yours and integrates without a fight.
Service partners
Identify implementers and agencies already working in the technologies you support.
Market insights
Map your total addressable market and track aggregated trends such as AI maturity.
Frequently asked questions
About the FirstImpression data on this page.
How many companies use FirstImpression?
Firmable holds confirmed FirstImpression detections for 156 distinct companies, 33 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use FirstImpression?
Walla, Honolulu Star-Advertiser and Hemmings are among the most prominent in the current set.
What industries use FirstImpression?
Media and telecommunications, information technology and services and hospitality and travel lead the set, across 18 industries in total.
What size companies use FirstImpression?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are FirstImpression users based?
The United States, Australia, Canada and Indonesia account for most detections, across 13 countries.
How current is this data?
33 companies were confirmed in the last 90 days. Last detection 7 September 2026.
