A breakdown of the 250 companies running Babylist.
Top industries
Retail trade87
Industrial and manufacturing64
Professional and business services17
Information technology and services14
Wholesale14
Education and training12
Art, sports and recreation6
Consumer services4
No industry recorded: 15
Company size
1–1050 (26%)
11–5055 (28%)
51–25057 (29%)
251–50018 (9%)
501–1,0006 (3%)
1,001–5,0003 (2%)
5,001–10,0002 (1%)
10,001+3 (2%)
Share of companies with a recorded size, by employees.
No size recorded: 56
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Frequently asked questions
About the Babylist data on this page.
How many companies use Babylist?
Firmable holds confirmed Babylist detections for 250 distinct companies, 125 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Babylist?
Frida, Munchkin and Nanit are among the most prominent in the current set.
What industries use Babylist?
Retail trade, industrial and manufacturing and professional and business services lead the set, across 17 industries in total.
What size companies use Babylist?
Adoption concentrates in the 51-250 employee band, across the companies whose size is recorded.
Where are Babylist users based?
The United States, Canada, Australia and the Philippines account for most detections, across 13 countries.
How current is this data?
125 companies were confirmed in the last 90 days. Last detection 19 September 2026.
