A breakdown of the 731K+ companies running Apple Pay.
Top industries
Retail trade281K+
Industrial and manufacturing85K+
Art, sports and recreation48K+
Professional and business services31K+
Consumer services23K+
Hospitality and travel23K+
Health and wellness16K+
Wholesale13K+
No industry recorded: 142K+
Company size
1–10133,292 (63%)
11–5047,106 (22%)
51–25024,058 (11%)
251–5004,442 (2%)
501–1,0001,073 (1%)
1,001–5,0001,786 (1%)
5,001–10,000219 (<1%)
10,001+348 (<1%)
Share of companies with a recorded size, by employees.
No size recorded: 519K+
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Frequently asked questions
About the Apple Pay data on this page.
How many companies use Apple Pay?
Firmable holds confirmed Apple Pay detections for 731,425 distinct companies, 533,505 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use Apple Pay?
Westrock Coffee (S&D legacy page), Burton Snowboards Australia & New Zealand and AIPAC are among the most prominent in the current set.
What industries use Apple Pay?
Retail trade, industrial and manufacturing and art, sports and recreation lead the set, across 19 industries in total.
What size companies use Apple Pay?
Adoption concentrates in the 1-10 employee band, across the companies whose size is recorded.
Where are Apple Pay users based?
The United States, Canada, Australia and New Zealand account for most detections, across 13 countries.
How current is this data?
533,505 companies were confirmed in the last 90 days. Last detection 13 October 2026.