A breakdown of the 4.9K+ companies running AdTheorent.
Top industries
Media and telecommunications2.3K+
Art, sports and recreation368
Education and training218
Professional and business services213
Information technology and services203
Hospitality and travel146
Financial services67
Health and wellness58
No industry recorded: 1.1K+
Company size
1–10666 (29%)
11–50545 (24%)
51–250690 (30%)
251–500225 (10%)
501–1,00049 (2%)
1,001–5,00093 (4%)
5,001–10,00013 (1%)
10,001+7 (<1%)
Share of companies with a recorded size, by employees.
No size recorded: 2.6K+
One dataset. Four ways to sell.
Match the deepest technology intelligence against the most comprehensive data on companies and people – such as who is growing, raised capital or changed role – for pinpoint precision on GTM campaigns.
Competitor displacement
Find the accounts running a competitor today and go after them with the right argument.
Complementary tools
Target companies whose stack sits alongside yours and integrates without a fight.
Service partners
Identify implementers and agencies already working in the technologies you support.
Market insights
Map your total addressable market and track aggregated trends such as AI maturity.
Frequently asked questions
About the AdTheorent data on this page.
How many companies use AdTheorent?
Firmable holds confirmed AdTheorent detections for 4,926 distinct companies, 4,904 of them confirmed in the last 90 days. A company is counted once however many of its properties run it.
Which companies use AdTheorent?
The Guardian, Fisk University and TechnologyAdvice are among the most prominent in the current set.
What industries use AdTheorent?
Media and telecommunications, art, sports and recreation and education and training lead the set, across 19 industries in total.
What size companies use AdTheorent?
Adoption concentrates in the 51-250 employee band, across the companies whose size is recorded.
Where are AdTheorent users based?
The United States, Canada, Australia and Japan account for most detections, across 13 countries.
How current is this data?
4,904 companies were confirmed in the last 90 days. Last detection 7 September 2026.
